The Customer
Brighton is a professional football club based in Brighton and Hove, East Sussex, England. The club competes in the Premier League, the top tier of English football.
The Challenge
A football stadium with a capacity of 31,876 and limited mobile network coverage throughout the stadium.
Implementation
Exchange Communications delivered a Distributed Antenna System (DAS) throughout the stadium.
This will significantly improve mobile network coverage and capacity for fans, allowing them to stay connected for calls, texts, and internet access, including social media sharing and streaming. This enhanced connectivity is crucial for a positive fan experience and enables various digital services within the stadium.
Key Results / Benefits
Exchange Communications successfully implemented the new connectivity which provides the following benefits.
- Improved Mobile Connectivity: Reliable cellular coverage and capacity, ensuring fans can use their smartphones for calls, texts, and data access, even in crowded areas within the stadium.
- Enhanced Fan Experience: Reliable connectivity allowing fans to share their experiences on social media, access event apps, stream content, and participate in interactive features offered by the stadium or teams.
- Increased Data Usage: Significant growth in data usage, and DAS helps accommodate this demand, providing a seamless experience for fans.
- Support for Smart Stadium Initiatives: DAS is a crucial component of smart stadiums, enabling features like mobile ticketing, concessions ordering, personalised engagement, and wayfinding.
- Revenue Opportunities: Enhanced connectivity can lead to new revenue streams for teams and stadium operators through sponsorships, targeted advertising, and premium services.
- Improved Operations: DAS can also improve stadium operations by facilitating communication between staff, providing real-time information, and supporting security and emergency services.